Daily Devotion: Common Sense About the People, Part Two

Bible Reading: Galatians 6

Key Verse: Verse 10- "As we have therefore opportunity, let us do good unto all men, especially unto them who are of the household of faith."

Key Words: let us do good unto all men

Paul understood that the business of God is people: helping people, leading people, restoring people.

We as well need to remember that we are in the people business.

• Your business is not sales – your business is people.
• Your business is not mechanics -- your business is people.
• Your business is not the restaurant -- your business is people.
• Your business is not the law -- your business is people.
• Your business is not education -- your business is people.
• We are in the people business.

In the 1950s, marketing whiz Stanley Arnold was working at Young & Rubicam, where he was asked to come up with a marketing campaign for Remington Rand. The company was among the most conservative in America. Its chairman at the time was retired General Douglas MacArthur. Intimidated at first by a company that was so much a part of America, Arnold also found in that phrase the first inspiration for a campaign. After thinking about it, he went to the New York offices of Merrill Lynch, Pierce, Fenner and Beane, and placed the ultimate odd-lot order.

“I want to purchase,” he told the broker, “one share of every single stock listed on the New York Stock Exchange.” After a vice president tried to talk him out of it, the order was finally placed. It came to more than $42,000 for one share in each of the 1098 companies listed on the Big Board at the time. Arnold now took his diversified portfolio into a meeting of Remington Rand’s board of directors, where he argued passionately for a sweepstakes campaign with the top prize called A Share in America. The conservative old gentlemen shifted around in their seats and discussed the idea for a while. “But Mr. Arnold,” said one, “we are not in the securities business.” Said another, “We are in the shaver business.”

“I agree that you are not in the securities business,” said Arnold, “but I think you also ought to realize that you are not in the shaver business either. You are in the people business.” The company bought the idea.

What to do:
✞ Never forget: God’s business is always people.

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