Bible Reading: Matthew 8:1-17
Key Verse: Verse 1 - “When he was come down from the mountain, great multitudes followed
him.”
Key Words: great multitudes followed him
As you read God’s Word it becomes so crystal clear that Jesus was in the
people business. You can see that as He
talked with Nicodemus in John 3, and the Samaritan woman in John 4, and the
lame man in John 5. People are God’s
business; therefore, people should be our business as well. Until each of us realizes we are in the
people business we will never, never be successful.
In the 1950s, marketing whiz Stanley Arnold was working at Young &
Rubicam, where he was asked to come up with a marketing campaign for Remington
Rand. The company was among the most
conservative in America. Its chairman at the time was retired General
Douglas MacArthur. Intimidated at first
by a company that was so much a part of America,
Arnold also
found in that phrase the first inspiration for a campaign. After thinking about it, he went to the New York offices of
Merrill Lynch, Pierce, Fenner and Beane, and placed the ultimate odd-lot order.
“I want to purchase,” he told the broker, “one share of every single
stock listed on the New York Stock Exchange.”
After a vice president tried to talk him out of it, the order was
finally placed. It came to more than $42,000
for one share in each of the 1098 companies listed on the Big Board at the
time. Arnold
now took his diversified portfolio into a meeting of Remington Rand’s board of
directors, where he argued passionately for a sweepstakes campaign with the top
prize called A Share in America. The conservative old gentlemen shifted around
in their seats and discussed the idea for a while. “But Mr. Arnold,” said one, “we are not in
the securities business.” Said another,
“We are in the shaver business.”
“I agree that you are not in the securities business,” said Arnold, “but I think you
also ought to realize that you are not in the shaver business either. You are in the people business.” The company bought the idea.
What to do:
✞
Remember, we are in the
people business for God.
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